Bookallil Advisory Collective
The People Behind the Partnership
Bookallil Advisory brings decades of hospitality technology leadership to the Enerzyz partnership — independent validation, commercial governance, market expertise, and local expertise and support across the globe.
Senior Leadership
Martin Bookallil
Founder & Principal
Hong Kong
MarketsGlobal
30+ years of global hospitality technology leadership. Former Marriott APAC Technology Leader (26 years). Led the largest hospitality technology merger in history — the Starwood–Marriott integration. Managed operations spanning 35 to 1,200 properties across USD $500M–$20B revenue portfolios.
Royce McDonald
Global Head of Sales
Hong Kong
MarketsHong Kong · Vietnam · Philippines
Leads Enerzyz sales across Hong Kong with additional responsibility for Vietnam and the Philippines. Brings deep commercial expertise in hospitality technology sales and enterprise deal structuring. Former NCR.
Melissa Tuffley
Global Head of Marketing & GTM
Singapore
MarketsSingapore · APAC Marketing
Leads Enerzyz market development in Singapore and drives go-to-market execution and brand strategy across all APAC markets. Former NCR.
Silvio Reale
Global Tech & Product Lead
Bangkok, Thailand
MarketsThailand · Philippines · Cambodia
Leads Enerzyz market development across Thailand, the Philippines, and Cambodia, with deep expertise in hospitality technology deployment — covering product strategy, technical validation, and commercial enablement across the partnership.
Sales Leaders
Brendon Granger
Sales Leader
Australia
MarketsAustralia · New Zealand · Pacific
Leads Enerzyz market development across Australia, New Zealand, and the Pacific. Brings extensive hospitality technology sales expertise and strong relationships with hotel owners and operators across the ANZ region.
Chin Lee
Sales Leader
Macau
MarketsMacau · Hong Kong
Over 20 years of global and regional IT leadership in the hospitality and gaming industry. Currently VP of Global IT Engagement at Melco Resorts & Entertainment. Deep expertise in technical solutioning, IT strategy, and operational excellence across integrated resort and casino-hotel environments.
Steven Zhong
Sales Leader
Mainland China
MarketsMainland China
Leads market development across Mainland China, with deep expertise in the hospitality sector and established relationships with hotel owners, operators, and management companies across key Chinese cities.
Tino Suprihatini
Sales Leader
Jakarta · Bali
MarketsIndonesia
Leads market development across Indonesia, bringing deep hospitality industry relationships and commercial expertise across Jakarta, Bali, and key Indonesian hotel markets.
Anthony Fok
Sales Leader
Manila, Philippines
MarketsPhilippines
Leads Enerzyz market development across the Philippines. Based in Manila with strong relationships across the Philippine hospitality sector.
Allan C. Magallon
Sales Leader
Manila, Philippines
MarketsPhilippines
Supports Enerzyz market development across the Philippines. Based in Manila with deep local hospitality industry knowledge.
Benedict D. Nitura
Sales Leader
Antipolo City, Philippines
MarketsPhilippines
Supports Enerzyz market development across the Philippines. Based in Antipolo City with strong regional hospitality connections.
Ground Resources
ExpandingWe are actively building ground-level coverage across key APAC hospitality markets. Local resources provide on-site support, relationship management, and market intelligence.
Taipei
Taiwan
Bali
Indonesia
Ho Chi Minh City
Vietnam
Mumbai
India
Kuala Lumpur
Malaysia
Australia
Under Development
Tokyo
Japan
Seoul
South Korea
Phnom Penh
Cambodia
Independent Validation & Governance
Bookallil Advisory provides independent validation of Enerzyz technology claims and performance data, strategic alignment ensuring every engagement serves hotel ownership goals, and risk mitigation through experienced governance and contract structuring.
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